Shaping Master Sports Sponsorships | SINOFN Nutrition Partnerships

SINOFN Group’s flagship nutrition brand, Shaping Master, has built a strong reputation in the sports and wellness community through a series of high-profile sponsorships and strategic partnerships. From elite university regattas to national marathons, Shaping Master continues to demonstrate its commitment to performance nutrition and athlete support.

National Recognition and Procurement Approval

In 2017, SINOFN Group was officially selected into the centralized procurement catalog for national sports teams, becoming a registered supplier of nutrition products to China’s elite athletic programs. This milestone marked a significant endorsement of Shaping Master’s product quality, safety, and efficacy in high-performance environments.

Official Nutrition Sponsor Across Premier Sporting Events

Shaping Master’s visibility expanded rapidly through its role as the designated nutrition sponsor at major sporting events:

• 2017 Beijing Chongli Half Marathon Shaping Master was named the official designated nutrition brand, providing on-site support and product sampling. The event helped build strong market recognition among endurance athletes and sports enthusiasts.

• 2017 Xi’an–Kunming Elite University Rowing Regatta This international regatta featured top-tier universities including Oxford, Harvard, Princeton, and Amsterdam. Shaping Master’s presence reinforced its positioning as a trusted brand for academic and athletic excellence.

• 2017 HOBIE16 Asian Sailing Championship (Shenzhen) With 66 athletes from Mainland China, Hong Kong SAR, Japan, Thailand, Fiji, Netherlands, Romania, Switzerland, and Germany, the event showcased Shaping Master’s global reach and appeal to diverse sporting communities.

• 2017 National Olympic Golden Crown Football Training Camp (Gu’ao Village Football) Shaping Master entered the camp as a nutrition partner, supporting youth development and Olympic-level training initiatives.

Endurance and Performance Support at the Beijing Marathon

In 2018, Shaping Master served as an official sponsor of the Beijing Marathon (Huaxia Happiness). The brand provided tailored nutrition products to help athletes improve their personal bests (PBs), while reinforcing its influence in China’s growing sports nutrition market.

A Trusted Partner for Performance Nutrition

Through these strategic partnerships, Shaping Master has positioned itself as a reliable provider of FSMP (Food for Special Medical Purposes) and performance supplements for athletes, teams, and training institutions. The brand continues to expand its presence across competitive sports, academic athletics, and youth development programs.Read more