Shaping Master Showcases Sports Nutrition Innovation at the 17th International Biochemistry of Exercise Conference

On October 23, 2018, the 17th International Biochemistry of Exercise Conference was held in Beijing, marking the first time this prestigious global event took place in China. Since its founding in 1968, the conference has convened every three years, bringing together leading experts in exercise physiology, biochemistry, and sports medicine.

A Global Forum on “Exercise as the Future of Medicine”

The three-day conference centered around the theme “Exercise is the Future of Medicine,” with in-depth discussions on topics such as:

• Exercise and chronic disease prevention

• Women’s health and physical activity

• Pediatric and adolescent fitness

• Integrated exercise physiology and biochemistry

Over 500 scholars and professionals from around the world participated, including more than 30 internationally recognized experts in exercise biochemistry.

Shaping Master Represents China’s Sports Nutrition Industry

As a leading brand under SINOFN Group, Shaping Master was invited to attend the conference as a representative of China’s sports nutrition supplement industry. The brand engaged in technical exchanges with domestic and international experts, sharing its experience in research-backed nutritional support and showcasing its latest product innovations.

Shaping Master’s presence highlighted its commitment to advancing sports nutrition supplements, FSMP (Food for Special Medical Purposes), and performance-enhancing formulations for athletes and active populations.

Keynote Highlights

• Professor Julin Gillras, Chair of the Nobel Prize Committee for Physiology or Medicine, delivered a keynote titled “Exercise and Metabolism”, offering insights into the biochemical mechanisms that link physical activity to metabolic health.

• Dr. Tian Ye, Executive Director of the Chinese Society of Sports Science and researcher at the General Administration of Sport of China, led a session on “Exercise and Health”, fostering dialogue with attending scholars.

Hosted by Leading Institutions

The conference was organized by the International Society of Exercise Biochemistry, with support from the Chinese Society of Sports Science (Exercise Physiology and Biochemistry Division) and the Beijing Sports Science Society. Amway China served as a co-sponsor.

Shaping Master: Driving Innovation in Sports Nutrition

Through its participation in this global academic forum, Shaping Master reinforced its role as a trusted provider of sports nutrition powders, whey protein formulations, and contract manufacturing services for B2B partners. The brand continues to invest in scientific research, product development, and international collaboration to support athletes and health-conscious consumers worldwide.